TOtal
audience
Available
audience
Enthusiast
audience
Insiders

Fullcube is Your Turnkey Solution for Managing Your Audience and Developing Insider Models

There are a lot of moving pieces to relationship management, all revolving around the customer: identification, authentication, preferred touch points, usage data, and much more. It’s inefficient to take disparate software packages and bolt them together. This also leaves your valuable data spread across multiple platforms.
After decades of managing this process with household brands and through trial and error, we knew there was a better way.The culmination of our beliefs and experience is what led to the launch of Fullcube, a turnkey solution for managing Insider Relationships.
Insider API

An audience-centric API to seamlessly integrate multiple third-party services, as well as brand end points. This includes integration with multiple payment gateways, email service providers, fulfillment houses, content management systems and more.

Subscription
Management

Creating and managing the basic plans and units of service that make up a subscription product, while capturing the sales of these products from existing touch points.

Relationship
management

One centralized hub for organizing and analyzing your company’s available audience. This includes tools for nurturing customers through the funnel, along with once they've become a part of your tiered enthusiast audience.

Marketing Attribution
& Automation

Identify touch points necessary for specific goals and utilize connected automation tools to effectively and efficiently reach your audience with personalized, relevant messaging. Track all marketing activity to dynamic cohort groups for optimization.

Customer Service Self-Service & AI

Reduce dependency on costly call centers and customer service teams by leveraging our automated self-service tools which include Automated IVR, Chatbots and AI-Driven subscription management tools with auto-save (upsell/downsell) offers.

Business
Intelligence

Comprehensive key performance indicators, other metrics and dashboards to monitor, analyze and forecast success of your audience monetization initiatives. Make decisions based on real data, and optimize on a real-time basis.

The Fullcube INsider API ENables Integration-first architecture with Trusted Providers such AS:

You’re Not Alone in the Process

With typical SaaS solutions, you are expected to overcome a huge learning curve in order to fully utilize a platform. That is not the case with Fullcube. An ambassador will be with you from day one, providing strategic guidance and assisting with technology set up.
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Examples of Insider Relationship Models

Culinary Institute of America DISH Membership

In 2018, The Culinary Institute of America, the world’s premier culinary college, launched a new premium membership program for food and wine enthusiasts.

Bundled and Repackaged Existing Assets

The CIA recognized its vast array of rich content, recipes, video and experiential assets and developed a bundled strategy for its top enthusiasts.

Targeting Existing Audience

The premium priced insider program targets its existing audience enabling marketing through lower cost channels such as email, which enables low CPAs and increased lifetime value of its audience.

  • CIA Video Archive Access – a smart way to leverage existing video assets as a premium offering for members
  • Live Demonstrations – we helped scale and productize existing events
  • CIA Recipes – a trusted resource members will refer to again and again
  • Tips, Tricks, and Ideas – highlighting seasonal ingredients, holiday entertaining
  • CIA e-Book Library – another example of using existing content
  • VIP Access and Discounts – exclusivity adds tremendous value to memberships

This Old House Insider Membership

In 2017, This Old House, the number one multi-platform home enthusiast brand, launched Their Insider membership program and in its first year of operation, generated over 30,000 members paying almost $100.

Bundled and Repackaged Existing Assets

Insiders receive exclusive deals, giveaways and special offers from partners, VIP treatment at member only events and member only content. The Insider program allows enthusiasts to belong to the Insider community and enrich their relationship with This Old House, its famous cast and their passion for home remodeling.

Targeting Existing Audience

The premium priced insider program targets its existing audience enabling marketing through lower cost channels such as email, which enables low CPAs and increased lifetime value of its audience.

  • This Old House Video Archive Access – a smart way to leverage existing video assets as a premium offering for members
  • Live Demonstrations – we helped scale and productize existing events
  • Insider Q & A with the Pros – a trusted resource members will refer to again and again
  • Tips, Tricks, and Ideas – highlighting workshops, do it yourself tips and more.
  • Project House Parties – another example of creating a special Insider event leveraging an existing project
  • VIP Access and Discounts – exclusivity adds tremendous value to memberships

Turner Classic Movies Backlot

In 2016, Turner Classic Movies launched Backlot, their Insider membership program which has generated seven-digit revenues and a highly engaged membership. What began as an internal project to explore loyalty programs, led to a full Insider program that has strengthened the brand and delivered significant new revenues.

Bundled and Repackaged Existing Assets

Backlot Members receive VIP access to film festivals, attend local chapter events in their hometown, vote on future programming, watch rare videos and get first looks at original programming, take behind the scenes tours of the TCM studios and enjoy regular contests, discounts and giveaways.

Targeting Existing Audience

Backlot, the premium priced Insider program is marketed to Turner’s existing audience enabling lower cost channels such as email and TCM Website marketing which enables low CPAs and increased lifetime value of its audience. This high engagement strategy yields more revenue and loyalty.

  • TCM Backlot Video Vault – a smart way to leverage existing video assets as a premium offering for members
  • Live Events – we helped scale and productize existing events; TCM Film Festival, TCM Cruise, etc.
  • Insider Q & A with the Stars – A chance to interact with celebrities and on-air hosts. Members can also have a chance to be guest programmers.
  • In your Hometown – Expanding the brand by delivering the TCM experience to the hometown of a lucky Backlot member creates new ways to build your brand and your audience.
  • Backlot Member Events at the Annual Film Festival – another example of creating a special Insider event leveraging an existing project

Let Fullcube Empower Your Brand

Ignite Your
Enthusiast
Audience

Untap
Incremental
Revenue

Efficiently Manage
Your Insider
Relationships