Niche Media Piece on Membership Revenue

Earlier this year, there was a fantastic piece (and reminder) of the value that gets generated through deeper audience relationships that comes with memberships (i.e. Insider Programs) in Niche Media.

https://www.nichemediahq.com/memberships-recurring-revenue/

By shifting strategy and focusing on delivering value to the most engaged portion of their audiences—their whales—media companies have found new revenue streams. - Rob Ristagno

From time to time, we like to share articles and blog posts that share our thinking around the value of a brand's top customers (or "whales" as this piece describes). We're seeing more and more publishers augment their typical "product SKU" mindset with a tiered Insider Program offering.

This pieces reaffirms what we preach on a daily basis that a paywall is not the same thing as a membership. With that being said, there is no reason paywall-driven publishers cannot also introduce Insider programs that extend gated-content into a more multi-dimensional Insider program that extends engagement into experiences, commerce and more.

Other Blog Posts & Articles